The write way
Copywriting can be a good career options for those who are having a flair for writing, says Team Folks
Copywriting Courses are among the most sought after since their application is widespread. Copywriters are not only required by the Press but also by advertising agencies and electronic media houses. Copywriting, though an age old profession, has emerged as a specialised career with increasing number of electronic and print media houses across India and outside.
Career in copywriting is an attractive avenue for becoming associated with the advertising industry. Advertising agencies worldwide are always on the lookout for qualified copywriters. These copywriters are trained at institutes after achieving a bachelor’s degree. Copywriters are language specific and separate training are offered for separate languages. However, fluency of language is a common criterion for studying copywriting.
Copywriting jobs have become more demanding after the proliferation of satellite channels and cable operators. With billions of television viewers and newspaper readers worldwide, the need for professional copywriters is increasing daily.
Course Details
Due to stiff competition in advertising industry, many educational institutes are offering courses related to the field, usually at the postgraduate and postgraduate diploma levels, to produce proficient copy writers. One can also get enrolled into certificate and short-term courses in copywriting. One has to be thorough with the grammar and vocabulary of the language he/she opts for copy writing. In addition to this, he/she should have good sense of creativity and sense of humor.
Eligibility
Graduate in any stream, from a recognised University, can opt for copy writing as his/her career.
Career Prospects
The scope of copy writing is vast. It is a lucrative job. Advertising agencies are always on a hunt for efficient copy writers who can convey their message (about the product or service) in the most creative and effective manner. Apart from ad agencies, copywriters nowadays are in demand in newspapers and business firms as well. After starting the career as a junior copy writer, one can become a senior copywriter in any reputed firm.
Where to study
Many educational institutes in India are offering courses in copywriting, due to its mere popularity. Among the top institutes offering courses in copywriting are Institute of Copywriting, Pranah Institute of Advertising Copywriting (New Delhi), and Atlantis IMC (Mumbai).
Remuneration
A junior copywriter can earn around Rs 7,000 to Rs 10,000 per month.
Many leading advertising agencies pay anywhere between Rs 15,000 to Rs 25,000 to senior copywriters.
